Report: DVD Rental Kiosks to Take 30% of Market Next Year

2009-08-26

Currently, Blockbuster (NYSE: BBI) and other brick-and-mortar rental stores comprise 45% of the total home video rental market, while Netflix(NASD: NFLX) and other subscription services make up 36% of the market. 

NPD bases its forecast for next year on the announced expansion plans of current kiosk operators.

''Consumers are obviously responding positively to the perceived value of $1 per day rentals, and they appreciate the convenience offered by video rental kiosks,'' said NPD analyst Russ Crupnick.